Amazon unBoxed 2022
unBoxed (formerly AdCon) is an annual event hosted by Amazon Advertising designed to educate advertisers on how to use Amazon Advertising to create memorable connections with shoppers at key moments across their purchase journey. The event features keynotes with product announcements, to breakout sessions, product deep dives, sponsored sessions, insights and recommendations from advertising leadership, and much more.
Location: Javits Center, NYC
Client: Amazon Ads
Event Type: Tradeshow
Professional Services: Optimist Inc.
Role: Spatial Designer
In Collaboration with Salt Productions
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OUR ROLE
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Create a unique, up-leveled event experience through an Amazon-owned advertising large-scale event.
Deliver inspirational, educational, and actionable content not available through other channels; including announcing new product features and advertising solutions on-stage.
Develop tailored content tracks that address the lifecycle stage and product mix of customers in attendance, driving adoption of our ad products and solutions.
Provide an in-person forum for customers to build deeper relationships with Amazon Advertising.
Optimize for positive customer experience, from the first touch point to the last.
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